On the occasion of #WorldTourismDay2025, the Ministry of Tourism marked a pivotal moment in India’s travel and hospitality landscape by formalizing strategic Memorandums of Understanding (MoUs) with a host of leading industry partners. Among the collaborators were global streaming giant Netflix India (@netflix_in), Atithi Foundation, and top travel platforms including MakeMyTrip (@makemytrip), EaseMyTrip (@easemytrip), and Thomas Cook India (@thomascookofficial).

These partnerships signal a bold, forward-looking approach to destination marketing, digital storytelling, and traveler engagement. By aligning with Netflix, the Ministry aims to weave India’s rich cultural tapestry into globally consumed narratives—leveraging the platform’s vast reach and creative influence to spotlight lesser-known destinations and local experiences. This collaboration is expected to integrate tourism into Indian storylines, amplifying the visibility of regional heritage and landscapes.

Meanwhile, the MoUs with travel service providers and foundations are designed to strengthen Destination Management Organizations (DMOs), enhance feedback mechanisms, and promote sustainable tourism practices. These alliances will help streamline travel experiences, improve infrastructure responsiveness, and foster deeper connections between tourists and local communities.

The announcement, made during the World Tourism Day celebrations at Sushma Swaraj Bhawan, underscores India’s commitment to transforming tourism into a catalyst for inclusive growth and cultural diplomacy. With the theme of “Tourism and Sustainable Transformation,” the Ministry’s initiatives reflect a broader vision of Viksit Bharat—where travel becomes a tool for empowerment, economic development, and global engagement.

As India continues to rise as a preferred destination for both domestic and international travelers, these strategic collaborations pave the way for a more immersive, tech-enabled, and culturally resonant tourism experience.