Plant-Powered Surge: Global Vegan Protein Powder Market Set to Double by 2035
The global vegan protein powder market is experiencing explosive growth, projected to rise from USD 5.34 billion in 2025 to USD 10.6 billion by 2035, at a CAGR of 7.1%. Fueled by the shift toward plant-based lifestyles, the demand is being driven by lactose-intolerant consumers, ethical sourcing advocates, and those prioritizing clean-label, allergen-free nutrition.
Vegan protein powders made from pea, rice, soy, and hemp are increasingly embraced by fitness enthusiasts and health-conscious consumers alike. Sustainability is a key differentiator, with brands adopting eco-friendly packaging and cruelty-free practices. Innovations include fortified formulations with probiotics, digestive enzymes, and adaptogens for enhanced health benefits and taste.
The U.S. leads in market size with a 7.4% CAGR, thanks to strong demand for non-GMO, allergen-free options. Meanwhile, South Korea and Japan are driving innovation with gut-friendly, beauty-focused formulations. Europe and the UK are focusing on organic certification and sustainable wellness.
As e-commerce and direct-to-consumer channels expand globally, social media marketing and influencer collaborations are reshaping consumer access and engagement. The result: a dynamic and competitive landscape where nutrition meets ethics, convenience, and lifestyle appeal.
namaste sun 