As sports travel continues to gain momentum, PLAY airlines is thrilled to announce the launch of a new flight route connecting Canadians soccer enthusiasts to the heart of the action in Cardiff, Wales, and Reykjavík, Iceland. This new route coincides perfectly with the upcoming UEFA Nations League matches between Iceland and Wales, offering fans the opportunity to catch the thrilling matches live at Cardiff City Stadium on October 11, 2024, and at Laugardalsvöllur in Reykjavík on November 19, 2024.

With soccer and multi-sport events emerging as prime motivators for travel, this new route provides an exciting opportunity for Canadians to explore two vibrant destinations while cheering on their favourite teams. The inaugural flight is scheduled for October 10, 2024, with the travel for this new route facilitated through Cardiff Airport in Cardiff, Wales. The final flight will depart on November 20, 2024, ensuring fans can experience both matches without missing a beat.

“We’re thrilled to offer Canadian travellers the chance to experience the thrill of international soccer matches while exploring the picturesque landscapes of Wales and Iceland,” said Einar Örn Ólafsson, CEO, PLAY. “Our aim is to provide seamless and memorable travel experiences, and we believe this route will appeal to both soccer fans and adventure seekers alike.”

In 2024, PLAY flew 142,918 passengers across Europe and North America with an on-time arrival rate of 94 per cent. PLAY’s pay-for-what-you-need model keeps its fares affordable. A personal item is included for the flight, and passengers can choose which upgrades they need for their trip, such as an in-flight meal, carry-on, checked bag, special bags for items such as golf sets, skis, strollers, and musical instruments, seats with extra legroom, cancellation protection and more.

In addition to offering expanded travel options, PLAY airlines is enhancing the flying experience for travellers. Previously, passengers could select from three bundle options—PLAY Basic, PLAY Value, and PLAY Flex—to accommodate their seat selection or additional baggage allowance. With the introduction of PLAY Basic Plus, travelers now have the option to select from four distinct bundles, allowing for a more customizable flying experience tailored to their preferences.

Travellers flying with PLAY airlines will have the opportunity to not only attend the UEFA Nations League matches but also take advantage of the exclusive stayover program launched on January 29. This program allows passengers travelling to and from Cardiff via Iceland to prolong their layover into a multi-day stopover in Iceland for no additional cost, for up to 10 days. This unique offering allows Canadians to explore the wonders of Iceland while en route to Cardiff or during their return journey.

“PLAY is a valued partner, and we are excited to see them expand their services from Hamilton,” said Cole Horncastle, Executive Managing Director, John C. Munro Hamilton International Airport. “This new route enhances connectivity, providing Canadians with convenient, affordable access to even more exciting destinations around the world.”

For more information and to book your tickets, visit flyplay.com.